Author: Berger, Jonah
Narrator: Nobbs, Keith
Format: CD
Unabridged
Approx. 7 hours
Nonfiction
Education/Personal Growth
June 2016
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Summary: n his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it - and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.